Investments that matter
Downing is bold and ambitious, focused on finding smart, adaptable ways to put money to work. Straightforward and clear in its approach, the team cuts through complexity with honest, practical solutions. Above all, Downing builds lasting relationships based on trust, fairness, and shared success.
DOWNING
Brand Identity & Marketing campaigns
As Associate Creative Director and Lead Designer at Downing, I’ve spearheaded a company-wide rebrand that redefined our visual identity across both digital and physical touchpoints. From redesigning multiple websites to reimagining our office space, I’ve ensured that every element of the brand feels cohesive, modern and aligned with our values. Working closely with the Head of Marketing, I’ve developed and delivered fresh, impactful design concepts that elevate our presence and connect with our audience.
I lead a talented design team, alongside agencies and freelancers, managing everything from high-level creative direction to hands-on production. I’ve storyboarded and produced brand videos from concept through final execution, while also overseeing all brand assets. Presenting the rebrand to our executive team and 200 person staff was a key milestone, and the results speak for themselves, with post-rebrand website engagement increasing by 157%. Every project reflects my commitment to creative excellence, strategic thinking and collaborative leadership.
BRANDING DISCIPLINES
UX/UI design
Rebrand
Online & Print Advertising
Office design
Illustrations
Brochures
Signage
Presentations
Infographics
Icon design
Animation
Direct mail
Flyers & Leaflets
Stationary
Pull up banners
Media packs
Social media templates
Brand guidelines
Strategy
Brand Identity
