LIFE OF EASE

Eco conscious clothing brand born in London and made in Portugal. Leisurewear for life. A life of ease is a state of mind. It’s about seizing the day, doing what makes you happy, and living in the moment. The brand uses vibrant colours because they believe they contribute to a positive mindset. It’s no coincidence that wearing something colourful can lift your spirits: humans have used colour as a form of medicine – known as chromotherapy – for over 4,000 years. 

 

The brief was to create a fun smiley sun logotype for their summer collection. Our aim was to create an identity, with a playful logotype and a bold colour palette, that felt both fun and original. The colour and logotype were inspired by the Ibiza Bohemia book by Maya Boyd. The result is a playful and vibrant logotype that nourish both style and the planet.