The Lower Third

A key part of the brand identity and strategy for The Lower Third cocktail menu was to make the cover look like an old record and the booklet look like you’re sliding out a 7-inch record.

​

I set out to create an identity that was inspired by abstract record covers in that era. I used a distinctive “screen print” effect for the cover to make it feel more dated and a bold colour palette that echoed the art in that era.

​

The Lower Third cocktail menu blends vintage record aesthetics with bold, grungy design for a striking brand identity.

​

For the inside of the menu, the brief was to make it super grungy with torn out paper effects and stencil typography for the headings. The result is a unique, attention-grabbing cocktail menu.